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GL-P-032Sheet 032FOR REVIEWP · PRODUCT

The hardest feature to ship does nothing.

HOLD POINT · DOES NOTHING · CUSTOMER-FINDING TOOL

Drawing sheet 032: The hardest feature to ship does nothing.

General notes

  1. 01Every founder tool wants to act for you: send the email, post the reply, book the call. Then an account gets banned and the tool gets blamed.
  2. 02This one finds the conversation, drafts the reply in your voice, and stops. You post. Under your own name.
  3. 03Doing nothing is a design decision that has to survive every product meeting. It is the feature I defend most often.

it stops. you post.

0
Posts sent on your behalf. It finds. It drafts. It stops.

As posted

The hardest feature to ship does nothing.

Every founder tool wants to act for you. Send the email. Post the reply. Book the call. Then an account gets banned, the tool gets blamed, and the founder gets the reputation.

I am building the opposite. It reads a product page, finds the public conversations where people are already asking for that kind of thing, drafts a reply in your voice. And stops. You post it, under your name, from your account, with your judgement in between.

Doing nothing is a design decision, and it has to survive every product meeting, because every meeting wants the button that does it for you. Founders ask for it. Advisers ask for it. The forums where the conversations live are the reason it does not exist: several of them ban generated text outright, and the ones that do not still reward a human who shows up.

So the count of posts sent on your behalf is zero, by construction, and it is the feature I defend most often.

Hold point. Sheet 032.

Read with

  • Sheet 039 · It never posts. That is the feature.