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GL-P-031Sheet 031FOR REVIEWP · PRODUCT

The hardest feature to ship does nothing.

HOLD POINT · DOES NOTHING · CUSTOMER-FINDING TOOL

Drawing sheet 031: The hardest feature to ship does nothing.

General notes

  1. 01Every founder tool wants to act for you: send the email, post the reply, book the call. Then an account gets banned and the tool gets blamed.
  2. 02This one finds the conversation, drafts the reply in your voice, and stops. You post. Under your own name.
  3. 03Doing nothing is a design decision that has to survive every product meeting. It is the feature I defend most often.
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Posts sent on your behalf. It finds. It drafts. It stops.

As posted

The hardest feature to ship is the one that does nothing.

Every founder tool wants to act for you: send the email, post the reply. Then an account gets banned.

I built the opposite. It finds the conversation, drafts the reply in your voice, and stops. You post.

Sheet 031.

Read with

  • Sheet 038 · It never posts. That is the feature.